Privacy Policy – Herrera Realty

Privacy Policy

Effective Date: January- 2020

Welcome to Herrera Realty. Your privacy is important to us. This Privacy Policy describes how we collect, use, and protect your information when you interact with us through our website, services, or in-person communications.

Herrera Realty is a real estate company based in New Mexico that buys, sells, and rents residential and commercial properties. We are not a brokerage or real estate agency, and we do not act as licensed real estate agents.

1. Information We Collect

We may collect the following categories of personal and non-personal information:

a. Information You Provide Directly

    • Full name

    • Email address

    • Phone number

    • Mailing address

    • Property information (owned, rented, or interested in)

    • Payment details (if applicable)

    • Communications with our team (email, phone calls, forms, etc.)

b. Information Collected Automatically

    • IP address

    • Browser type and device information

    • Pages visited and time spent on our website

    • Cookies and tracking technologies (see Section 6)

2. How We Use Your Information

We use your information to:

    • Respond to inquiries or service requests

    • Facilitate property purchases, sales, or rentals

    • Provide updates about available properties or services

    • Process payments and legal documents

    • Comply with New Mexico and federal real estate laws

    • Improve our website and marketing efforts

    • Prevent fraud or other unlawful activities

We will not sell or rent your personal information to third parties.

3. How We Share Your Information

We may share your information only as necessary and in the following situations:

    • With service providers assisting us in legal, marketing, IT, or administrative capacities (e.g., title companies, escrow officers, or contractors)

    • With government agencies or legal entities if required by law or court order

    • With your consent, when referring you to third parties (e.g., property inspectors, appraisers)

4. Data Storage and Security

We implement reasonable technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no online system is 100% secure. Please exercise caution when sharing personal information.

5. Your Rights Under New Mexico and Federal Law

As a New Mexico resident, you have the right to:

    • Access the personal data we have about you

    • Request correction of inaccurate or incomplete data

    • Request deletion of your personal information, subject to certain legal exceptions

    • Opt out of marketing emails or communications

    • Limit use and disclosure of sensitive information (if applicable)

To exercise any of these rights, contact us using the information in Section 9.

6. Cookies and Tracking Technologies

Our website may use cookies, tracking pixels, and similar technologies to:

    • Analyze website traffic

    • Understand user behavior

    • Improve user experience

    • Deliver targeted advertisements (only if consented to)

You can control cookie preferences through your browser settings.

7. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect information from minors. If you believe we have collected information from a child, please contact us immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Effective Date” at the top will be updated accordingly. Continued use of our services after such changes constitutes your acceptance.

9. Contact Us

If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact us at:

Herrera Realty
P.O. BOX 1470
Mesilla Park, NM 88047
Email: arinvestors@arinvestorscash4homes.com
Phone: 575639-9323

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